Twenty-three years ago, my predecessor Robert Samuels and his wife launched a simple but powerful idea: Music by the Sea. Their goal was to bring neighbors together for an evening of music, food, and connection. That first season featured just three shows—but the spirit of community caught on quickly.
By 2016, the series had grown to 17 concerts in a single season. That same year, we deepened our commitment to the arts by partnering with a fellow nonprofit, the Art Studio Group. SABCA had proudly supported the founding of the Art Studio and continued to invest in many of their creative initiatives.
Eventually, this collaboration inspired a rebrand—and Music & Art by the Sea was born. What began as a local concert series has blossomed into a beloved cultural tradition, blending live music and visual art in a way that celebrates the heart of St. Augustine Beach. Today, it’s not just a community event—it’s a signature experience for residents and visitors alike.
As we prepare to wrap up Season 23 this September, the St. Augustine Beach Civic Association will have presented more than 300 free concerts—made possible by our generous sponsors and the unwavering support of our community. In recent years, we’ve introduced a 50/50 raffle to help boost compensation for our talented musicians, ensuring their artistry is honored and sustained.
Next week, I’ll spotlight some of the incredible bands that have filled our beachside evenings with joy, rhythm, and unforgettable memories.